At PCCC, we are asked about Search Engine Optimization (SEO) quite often. If you don’t know what it is, SEO is the process of refining your website to increase the visibility and ranking of your website for search engines. Since people use search engines to find everything on the web, good SEO can have a big impact on your firm’s bottom-line.
Unfortunately, the search engine optimization industry is full of people trying to work the system and use tricks to increase ranking. PCCC despises this and believes that the better approach to SEO is what we have named “Organic” SEO. But to understand the good methods, you have to understand a little about the bad methods first.
The problem with using bad SEO methods or tricks is that it just doesn’t work in the long-term. For example, tricks such as pages full of keywords specifically break Google’s indexing requirements. (see http://www.google.com/support/webmasters/bin/answer.py?answer=35769 for Google’s Webmaster Guidelines).
The very real danger of using these tricks is that search engines can and will de-index your site for using improper SEO methods. By that time, many of the SEO firms have already been paid and frankly don’t give a damn that you’ve been de-listed.
And, as you can see at: http://www.google.com/support/webmasters/bin/answer.py?answer=35843&hl=en, reconsideration for indexing with Google is a very common thing that companies have to do. Too often, this is caused by people responding to $69 spam SEO advertisements which backfire.
Any firm considering doing SEO should pay careful attention to the verbiage Google uses for reconsideration of a site:
“Tell us more about what happened: what actions might have led to any penalties, and what corrective actions have been taken. If you used a search engine optimization (SEO) company, please note that. Describing the SEO firm and their actions is a helpful indication of good faith that may assist in evaluation of reconsideration requests. If you recently acquired this domain and think it may have violated the guidelines before you owned it, let us know that below. In general, sites that directly profit from traffic (e.g. search engine optimizers, affiliate programs, etc.) may need to provide more evidence of good faith before a site will be reconsidered.”
The moral to the story is, You need to know what actions the firm you choose for SEO is going to use!
PCCC recommends using Organic Methods where you add content that benefits the web correctly and in return, organically, your search ranking increases. Steps that we have found that assist in this process are:
And as a testament to our belief in Organic SEO, this article was added to our website on September 2nd, 2009!
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